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Maintain & Maximize Your Color!

February 9, 2011

This miserable New York winter has left us all in need of a serious beauty boost. Switching up your hairstyle – or color – is one of the best ways to feel beautiful when things aren’t going as great as they should be. But, before you take the plunge and go from mouse-brown to Gwen-platinum, there are a few things to remember. Each hair color has its own quirks – read on to find your perfect new hue!


Red is one of THE hottest colors for the spring. I’m in love with those beautiful dark red shades, like Emma Stone’s original color – well, the color that made her famous anyway. She’s actually a natural blonde! Anyway, not everyone can go red. It’s definitely a “look at me” color, so get ready to turn heads. If that’s not your personality, maybe a more subtle hue is in order. Red has the most upkeep out of any other color, too, so it’s one to avoid if you’re a low-maintenance chick!

Still ready to go red? Here are a few tips from the pros.

  • Red hair colors with purple or bluish undertones are rarely flattering – instead, go for a color along the lines of “copper,” “strawberry” or “auburn.”
  • Don’t even think about going red from the box. This is not a do-it-yourself color! If your hair’s already been colored red professionally, though, you can use a semi-permanent rinse in between salon visits.
  • Red hair color needs lots of attention because it washes out faster than any other hue. Cover up your gorgeous new color in the sun with a hat or scarf, and keep the washing to a minimum!

NYC and LA salon owner Louis Licari, who joined Lasio last week on the Today Show, shared a fabulous color secret (courtesy of Marie Claire) – color glaze. “A red glaze can warm any hair shade,” said Licari. “A blonde can become a strawberry blonde, a brunette can go auburn.” Perfect!


Brown is the most common hair color, of course, but the most gorgeous brunettes are anything but ordinary – think Audrey Hepburn, Penelope Cruz, the Kardashian sisters… the list is endless.

The secret to a truly radiant brunette is different tones – highlights and lowlights to give your locks more depth and dimension. One major perk about going brunette is that it’s incredibly easy to maintain, unless you’re naturally platinum blonde…

Expert Tips for a Brilliant Brunette:

  • Highlights and lowlights are the key to the most gorgeous brunette color, but don’t stray too far from your natural hue – you’ll end up looking way too blonde or red. Experts recommend going just one or two shades away from your base color.
  • Try a tinted dry shampoo to blend in re-growth between salon visits – simply spray it onto a tissue and wipe it into your roots.
  • Go extreme – dark chocolate brown or super-light. Medium browns are limp and lifeless!


Recently, a study came out that said that blonde women are currently making higher salaries than any other hair color. There goes the dumb blonde stereotype! Who knows if that’s true, but blonde is definitely a hue that will get you noticed. After all, it’s the most requested hair color in L.A…

Like red, blonde hair involves lots of maintenance if you’re got naturally darker hair. There are endless shades of blonde to choose from, so talk to your stylist – they’ll help you decide which hue is perfect for you.

If you’re ready to go light, here are a few tips:

  • Your hair may be dry or dull after going blonde, so avoid any products that have alcohol in them, which can make the problem worse – no mousse, gel or hairspray! Call Lasio Studios to find out about our keratin treatments, which leave your hair so gorgeous and frizz-free you’ll never need any products.
  • Have your stylist place highlights a few inches away from the roots for a sexy sun-kissed look – Reese Witherspoon, one of our favorite blondes, is a big fan of this technique.
  • If you must submerge your beautiful blonde strands in saltwater or chlorine, coat your hair with olive or jojoba oil and put it up before you jump in – the oil acts as a “wet suit” for your hair.

Lasio Studios can help you find your best color ever – consultations are free! Call us today at (212) 477-2088 to schedule your appointment with one of our expert colorists – ask for Stacy, Megan or Mandeep.

[ via Marie Claire ]


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